The IDA approach to web solutions is not complicated: To translate your website into a communications platform.

We successfully integrate the Internet and your organization – what you do everyday, how you communicate, who you market to, where you want to be.

Our approach is not to rebuild your site -- but to work with your current in-house webmaster or contractor to improve your existing site by integrating our proven techniques.

IDA Consulting offers consulting services to clients who are interested in improving their websites, upgrading the functionally, usability and organisational presence.

Sometimes it's easy to get too close to your own website and lose site of the most important thing: the user.

In other instances, a site designed just a year or two ago may be lagging behind the latest technological developments, may have outgrown the original navigation logic, or may simply need a facelift.

IDA Consulting evaluates your site and provides advice which can be immediately integrated. Our proven system focuses on:
• Strengthening your home page
• Communicating your site’s purpose and information about your organization
• Integrating a powerful ‘members only’ section
• Improving content writing and content renewal
• Improving navigation, functionality and links
• Integrating options for graphics, animation and multi-media
• Building a database
• Advertising

Usability Testing
Designers, programmers and web developers with the best intentions can never know whether people will really understand a website until it is tested.

As part of our consulting service, IDA will also employ usability testing, working with REAL PEOPLE to discover how they use your website and how to improve functionality.