In today’s competitive and global marketplace, firms are increasingly looking for expansion and new growth opportunities in foreign markets.

IDA Consulting simplifies European market entry or expansion by creating strategic guidance and tactics for deciding when and how to enter new markets. Our market development team specializes in assisting companies with identifying ‘gaps’ and providing customized market development services in order to reduce uncertainty, improve confidence, and accelerate market entry.

Focus

  • Researching and reporting on a given market’s size and potential; growth trends and market drivers; industry profitability; top products and leading suppliers; key competitors; regulatory frameworks; and, import/export trends and barriers.
  • Conducting interviews and surveys from relevant market players, including manufacturers, distributors, end-use customers, industry associations, regulators and policy-makers.
  • Communicating research findings and recommendations to assist clients with defining their strategy and determining next steps for entering a European business or industrial market.

Operational assistance

  • Identifying potential customers.
  • Arranging sales and marketing meetings or exploratory trade missions.
  • Representing clients to potential customers – for example, providing brochures, product listings, and price schedules directly to potential European customers, and providing feedback on these meetings.
  • Supporting participants attending trade shows in Europe.